It’s virtually impossible to be interested in fabbing or mass customisation and not know about the cool stuff Ponoko are doing, both in enabling consumers to manufacture self designed products and in providing a marketplace for those products to be sold. And the news that they are establishing a global head office and manufacturing facility in San Francisco hopefully shows that Ponoko is already doing well enough to start expanding. I know I’m a bit late in posting about this announcement, but what I found especially interesting was the emphasis placed on the environmental benefits of this new set-up.

Ponoko has appointed Graham Hill, founder of Treehugger, to its board of advisors, and writes in its press release that

“Being able to make products on-demand, close to where people live, reduces waste and cuts down on the carbon emissions associated with transporting products to consumers. Our facilities in San Francisco mean that we’re starting to see this become a reality in the United States, and the appointment of Graham to our board of advisors is a huge endorsement of Ponoko’s vision for a more sustainable approach to the way goods are created, made and delivered.”

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Bearing in mind I used to work for Nokia, I guess it’s inevitable that I follow what’s going on in the mobile phone world closer than most. But in the last couple of months I’ve seen a few things that are particularly relevant to my research, so this post will look at some of the issues involved with the customisation of mobile phones.

The first deliberately customisable phone was the Nokia 5110. Few people are aware that the initial reason for the 5110’s changeable cover was nothing to do with offering consumers choice though, rather it was an early attempt to employ just in time manufacturing in response to customer demand. Joseph Pine writes in Mass Customization about how just in time (JIT) strategies have often led to companies embracing mass customisation without necessarily realising it at the time.

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So far I have looked at ways in which rapid manufacturing technologies might become available to consumers, and the reasons why product design for rapid manufacturing is easier than for mass manufacturing. In the final part of this extended post I want to address the only other remaining hurdle to consumers designing and manufacturing their own products: the tools they will use to design with.

Consumer co-design, sometimes called co-creation, is a topic that’s been written about at length by design researchers. At it’s purest it involves the end user, or typical representatives of end users, entering the design process and creating products or services as part of a design team. In practice though, co-design is often little more than an enhanced customer research exercise. End users might be asked about their needs and desires, encouraged to offer suggestions, and even invited to critique proposed solutions. But there is no doubt it is the designers who are expert, and who make the final decision.

As a designer myself, I confess I find it difficult to break free of this mindset - surely my training and experience mean I am able to understand what a market of consumers will want better than an individual consumer themself might? But the point is, what I think will end up being irrelevant if consumers are able to design their own products. Why should a consumer care that I think their product is crass or crude, if it’s exactly what they want, and they’ve made it? At the moment though, I have one trick up my sleeve - I can use CAD, to design a product and to communicate that design to the means of production, in a way that no non-designer can. All the time designers and design engineers can monopolise the expertise needed to create CAD data, consumer created products will not happen.

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PingMag is a dual-language (japanese-english) online magazine design based in Tokyo. It recently ran an interview I made with Brendan Walker, an ex-aeronautical engineer whose company Aerial specialises in the creation of ‘thrilling experiences’. The published article was changed slightly from the one I submitted, so here it is as originally intended:

Jo riding the Tristar

Do you remember how, as a child, some jobs seemed so cool you couldn’t believe people got paid to do them? Like working in a chocolate factory or as a test driver for Ferrari? I was reminded of that when I first met Brendan Walker, who started his career designing jet fighters but now works with some of the world’s top theme parks, designing future rides I talked to Brendan, who New Scientist dubbed the “Thrill Engineer,” about home-made fireworks, his fascination with aircraft crashes, and the difference between being thrilled and being frightened.

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Yesterday I made a presentation at Nokia’s Demand Supply Network Foresight seminar, held at Nokia’s global headquarters in Espoo, just outside Helsinki. The seminars are held biannually and simultaneously webcast to other locations, the idea is to introduce new thinking from outside Nokia’s areas of expertise, and to broaden the company’s perspective regarding future business environments.

The theme of the seminar was Mass Customization, and I was really lucky to be able to meet and talk with Frank Piller, who gave the keynote presentation. Also presenting were Johan Füller of The Hyve and Santtu Toivonen of Idean. My presentation talked mainly about the current state of the rapid manufacturing industry, and looked forward to ways in which consumers might utilise RM technologies to design and make their own products. The presentation itself is covered by a non-disclosure agreement right now, though I may be able to share it in future.