Unto This Last – “Local Craftsmanship at Mass Production Prices”

26Feb10 by matt

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Unto This Last is a furniture studio and workshop, based on two sites in London. Its name comes from the title of a book by John Ruskin, published in 1862, in which he advocated a return to localised, craftsman/artisan workshops as an antidote to the conditions which industrialisation had imposed on much of Britain’s working class. As a fore-runner of William Morris and the Arts and Crafts Movement, Ruskin’s thoughts were influential, but the rising standard of living which mass manufacturing brought to the West meant that his pleas were ultimately seen as anachronistic. But according to Olivier Geoffrey, founder of Unto This Last, CNC machining and on-demand manufacturing open up possibilities for the craftsman in the community which may yet see Ruskin’s vision realised.

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D Chair © Unto This Last

For the last month or so I have been teaching on the MA Industrial Design course at Central St Martins in London, on a project titled “manufacturing and consumption futures”. The project  is intended to encourage students to research the opportunities which new production methods allow for more personalised products, to propose and refine a system of their own, and ultimately to prototype the system itself. I hope to show some of the outcomes in a later post, but as part of the research for the project students were invited to Unto This Last’s Brick Lane workshop, to look around and to quiz Olivier about his philosophy.

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Facet Sideboard © Unto This Last

Olivier began by explaining how, if you’re engaged in design, you’re inevitably bound up in the distribution systems of the products you’re designing. A designer working at Ikea, for example, doesn’t design flat pack furniture just for the sake of it, or even because it’s part of the Ikea brand experience. Flat pack systems allow customers to transport their purchases home from the store and then assemble the furniture themselves, which is crucial for keeping costs down. Whereas a designer working for Cassina knows that the assembly and transportation costs will be tied up in the price the furniture, and can therefore rely on skilled craftsmen using specialised tools to build a piece of furniture, rather than an untrained consumer with an allen key.

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Honeycomb Shelves © Unto This Last

Unto This Last’s designs are similarly a reflection and a result of distribution systems and logistics. A customer who visits the store can see some examples of the products on sale, but with the exception of a few small gift items, no products are held in stock, instead they are manufactured to order. This reduces the costs of storage and inventory, whilst also allowing the company to carry more than 2000 items its catalogue. Orders are made in-store and delivered pre-assembled, and because the furniture is shipped direct from the store it means packaging is also greatly reduced. In this way, by using digital manufacturing processes and some of the techniques recognisable from other mass customisation initiatives, Unto This Last can offer custom-made furniture at close to mass-production prices.

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Nurbs Coffee Table © Unto This Last

Unto This Last uses laminated birch ply for all its products. Clearly the material has properties, both visual and functional, which many designers in the past have found interesting, and it would probably be naive to suggest that the only reason for using the material is its fit within Unto This Last’s distribution chain. Nonetheless, it is remarkably suitable for helping Olivier realise his vision. To begin with plywood is very dimensionally stable, and has uniform properties in all directions (unlike natural timbers, where grain and knots affect the strength and shape of the material). It also doesn’t shrink. This means that parts can be machined on a CNC router with a high degree of accuracy (typically Unto This Last manufacture to tolerances of 0.1mm); such precision also simplifies the process of assembling the finished furniture piece – less finishing is required, and glue dries under the natural pressure of the fit, without the need for clamping. Using laminates also allows Unto This Last to effectively design its own materials – both workshops (in Brick Lane and Battersea) have presses for applying ’standard’ veneers of oak, walnut, maple and a melamine coated surface, as well as allowing experimentation with bespoke surfaces such as fabric, leather and paper.

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The CNC router used at Unto This Last’s Brick Lane workshop

The use of birch ply laminates undoubtedly plays a part in the consumer acceptance of this way of working – because the material is relatively uniform it means a customer can be confident that the piece of furniture delivered to them will be virtually identical to the one they saw on display. But the material also has a significant impact on the both the designs of Unto This Last’s furniture, and the process of design which leads to them. Parts are designed which anticipate the requirements of production, they incorporate tapers, chamfers, clearances etc which can be machined rather than relying on a furniture maker to create joints and fixtures by hand. Design elements which are proven to work on one product are reused in new products, and so a vocabulary, both technical and aesthetic, has built up. All of Unto This Last’s products are built in Solidworks, and by using equation driven parameters a design can easily be modified such that changing one dimension will cause all other critical dimensions to update. The company has also put a significant amount of effort into developing custom API’s to calculate the most efficient way of laying out parts before they are machined.

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Pierre, a designer at Unto This Last, demonstrates a CAD model of a table

How the constituent parts of a fully assembled piece of furniture are machined turns out to be a significant issue for Unto This Last. Not only does it make sense to save costs by wasting as little of a laminated sheet as possible, businesses in London have to pay per kg of waste, which provides another incentive to make efficient use of each sheet. Typically the workshop will take two weeks worth of orders, computer software then creates a ‘cutting map’ for each sheet of laminate required. Where it’s not possible to use an area of the sheet for furniture that has been ordered, smaller gift items are incorporated into the cutting map to fill up the empty space. Again this demonstrates how Unto This Last are almost obsessive in the use of digital technologies to refine the manufacturing process; this is the key difference, Olivier explained, to more expensive furniture makers where a significant amount of cost is tied up in waste and poorly optimized logistics.

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Tea-Light Candle Holders © Unto This Last

Certainly the concept of a craft workshop in the centre of a city, enabled by digital technologies, where customers can see and hear and smell custom furniture being made, seems to have struck a chord: 40% of customers come from the recommendations of past clients, and a further 40% are people who just happen to see the store and are interested enough to look in. But Unto This Last goes against the flow of most mass customisation enterprises, which tend to be impersonal and usually offer no contact with the designer, and where cost reductions are achieved by off-shoring to faceless factories rather than opening an atelier in the middle of London. Just how successful Unto This Last is at realising Ruskin’s vision remains to be seen, but we’d have more interesting cities, and more interested customers, if it showed the way for others to follow.

Thanks to Olivier and Pierre for their time, and Ben Hughes for arranging the visit.

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Detail of Tapered Ply Table © Unto This Last

POSTED IN: 01 RP & RM Technologies, 02 Mass Customisation, 1 Comment

Materialise Launch Rapid Manufacturing Service Aimed at Designers

07Nov09 by matt

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I recently received a mail from Alex Mamalyha, web community manager for i.materialise, announcing the launch of a new service from Materialise NV. i.materialise is a rapid manufacturing service aimed at designers, and the beta site gives a good idea of the way the service will work. Obviously there are many web-based rapid manufacturing services these days, and the announcement of a new one is a fairly regular occurrence which I usually just ignore. But given the extent to which Materialise have supported and encouraged designers’ use of RM technologies through their .MGX initiative, I thought this was one service that deserved further investigation.

The ‘manifesto’ of i.materialise claims the service makes “3D printing as easy as printing on paper”. Obviously such claims owe more to hyperbole than fact, but the i.materialise interface is presented in a relatively simple and obvious way. A workspace in the centre of the screen visualises the model once it is uploaded, and a number of drop-down menus to the right give the choice of materials, surface finishes etc.

To test the service, I used a model I made previously for Nina Pirhonen, a Finnish designer and creator of the PomPom character and series of books. The model was originally created in Solidworks, but in order to upload it to the i.materialise site it first needed to be converted to .stl format.

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3D model of PomPom © Nina Pirhonen

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POSTED IN: 01 RP & RM Technologies, 04 New Design Processes, 05 Enabling End User Design, 6 Comments

MGX’s E-volution Collection Shows Three Categories of Exploration of Design for Rapid Manufacture

26May09 by matt

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I recently got back from a trip to New York, having been there during ICFF and all the design week activities surrounding it. I was somewhat surprised at how little rapid manufactured furniture there was within the main show (unless you count laser cutting, which was impossible to avoid and demonstrated little that wasn’t being done five years ago), but outside .MGX was again showing it’s new collection at Moss, this year entitled E-volution. I should say straight off that the curation of this exhibition isn’t particularly clear: some of the pieces on display are from previous collections, and not everything in the new collection is on show. Nonetheless, it occurred to me whilst walking round that the designers and pieces involved fall into three distinct categories of the exploration of design for rapid manufacture.

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.MGX by Materialise © Moss

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POSTED IN: 01 RP & RM Technologies, 04 New Design Processes, 5 Comments

Shapeways Creator – 3D Design Without the Need for CAD Skills

28Aug08 by matt

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Shapeways, the consumer-oriented digital manufacturing service, has received a lot of positive press since it was recently spun out of Philips Lifestyle Incubator. Originally in closed beta testing limited to 500 participants (though this seems to have been relaxed – I had no problems registering), Shapeways allows users to upload designs and receive a quote for the model’s manufacture in a number of different materials. Accepted file formats include .stl, .dae and .x3d, and the maximum file size is 64Mb which seems pretty huge – I very rarely create a full assembly in .stl which is even half that size. However the maximum number of polygons is 250,000 (due apparently to the processing time and the need to display models on computers without high-end graphics cards), and the problem of a model not being accepted occurs quite frequently in the Shapeways forums. But given that Shapeways is still in beta it seems to be working well, and the enthusiasm with which it has been received by some users is encouraging for those of us who argue that there’s a demand from consumers for the ability to design and manufacture their own products.

Nonetheless, one of the requirements for using Shapeways is a knowledge of CAD in order to output a 3D model in one of the formats mentioned above. As I have argued previously, knowledge of CAD is the gateway to manufacture (assuming we are not talking about craft production), and without that knowledge it doesn’t matter how easy it is to upload and pay for a model to be produced, it’s not going to be embraced by consumers without the time or interest to learn a 3D modelling program. This is one of the strengths of Ponoko, whose laser-cutting manufacturing method allows users to supply files in .eps format from 2D drawing programs which far more people are familiar with. But it seems Shapeways are attempting to address this issue with the launch of their Creator service.

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POSTED IN: 01 RP & RM Technologies, 05 Enabling End User Design, 5 Comments

Rapid Manufacturing Leads to New Design Processes in the Work of Assa Ashuach and Lionel Theodore Dean

09Aug08 by matt

As I said in the last post, things have been pretty busy for me recently, both in my consultancy work (an on-going project which I hope to be able to show soon) and my PhD research. Last week I had my first year report assessment and passed, with the requirement for a couple of amendments, which means I’m now registered for the second year. Over the next few weeks I will edit some of the report and post parts of it here, but in the meantime I wanted to report on part of the 3rd Rapid Manufacturing Conference held here at Loughborough last month.

The previous two years conferences have focussed primarily on the engineering aspects of rapid manufacturing. Although there were again some very technical presentations this year, it also
seemed to be a definite aim of the conference to look at how these technologies are breaking out of R&D labs and getting into the hands of those exploring the design possibilities, and the societal implications, of RM. Frank Piller gave a great presentation on mass customisation and the way in which rapid manufacturing’s ability to create ‘one-off’ products is a natural extension of this. Evan Malone of Fab@Home, and Kathy Lewis of Desktop Factory both gave inspiring presentations on the way in which consumers are taking RM technologies into their own hands. But most interesting for me were the presentations of Assa Ashuach and Lionel Theodore Dean, two designers whose processes are integral to their experiments in pushing the limits of what rapid manufacturing can achieve.

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POSTED IN: 01 RP & RM Technologies, 04 New Design Processes, 2 Comments

 

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