MCP Conference – Day 1
08Oct07 by Matt Sinclair
It seems somehow appropriate that I should start this blog by writing from MCPC 2007, the Mass Customization and Personalization Conference, which is being held at the Stata Center at MIT. This is the fourth time the conference has been held, and it’s actually split into two parts; the first here in Boston is headlined Research and Innovation, whereas the second part in Montreal (which I won’t be attending) will concentrate on the business and services side of things.
I spent most of today in a pre-conference workshop discussing the MIT City Car concept, a project which is part of Professor William J. Mitchell’s Smart Cities Research Group. But I want to write about this in a future post, so I won’t go into any detail here. After some introductions, the conference proper started with an opening keynote by Joseph Pine.Although Pine didn’t invent the term ‘Mass Customization,’ (that credit goes to Stan Davis, who will speak here tomorrow), he introduced many people to the concept through his 1993 book “Mass Customization: The New Frontier in Business Competition.” In his presentation today Pine talked about the past, present and future of mass customization, and began by showing how mass customised markets had emerged.
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